Rhino Protection Campaign

School Work

Strategy Design, Advertising

March 2017 - June 2017

Color & Puzzle is a campaign design that aims to raise Chinese people’s awareness and concern about the topic of rhino protection. It has three main sectors, color-and-puzzling is the core segment among them. It asks people to color and puzzle the pieces from a big painting. The information communication is more efficient and impressive through the great contrast between before and after, and people’s strong feeling of involvement. It is interesting, thought-provoking, and easy to join and organize.