Color&Puzzle
Rhino Protection Campaign
Strategy Design, Advertising
March 2017 - June 2017
Color & Puzzle is a campaign design that aims to raise Chinese people’s awareness and concern about the topic of rhino protection. It has three main sectors, color-and-puzzling is the core segment among them. It asks people to color and puzzle the pieces from a big painting. The information communication is more efficient and impressive through the great contrast between before and after, and people’s strong feeling of involvement. It is interesting, thought-provoking, and easy to join and organize.
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